Breastfeeding can be one of the most beautiful and bonding experiences between parent and baby — but it’s not always easy. While some nursing journeys start off smoothly, for many parents and babies, it’s something that takes time, patience, and practice to truly learn together.

That’s where lactation consultants come in. Their guidance can be incredibly valuable as you navigate feeding, build confidence, and establish a rhythm that works for both of you. As certified breastfeeding specialists and infant sleep consultants, we’ve seen firsthand how responsive, full feedings set the stage for better sleep — and a smoother breastfeeding journey.

Whether you’re preparing for your first baby or looking for reassurance with your second (or third!), here are 6 essential ways we support breastfeeding families through the first year.

1. Embrace the Golden Hour

The first hour after birth — often called the “golden hour” — is an ideal time to initiate breastfeeding. During this window, babies are usually alert and instinctively ready to latch. Skin-to-skin contact not only strengthens your bond, but it also sends powerful signals to your body that it’s time to begin milk production.

Even though your baby is born with all the nutrients they need for their first few hours of life, latching during this time helps release colostrum (your “first milk”) and sets the stage for establishing a healthy milk supply.

🤱🏼Expecting or bringing baby home soon? Download our free newborn guide:
Gentle Sleep Support for Your Baby’s First Month

2. Breastfeeding Shouldn’t Be Painful

Some initial tenderness is normal — but ongoing pain is a red flag. A painful latch usually signals something to adjust, like positioning or latch depth.

Mild discomfort can often be soothed with warm compresses or saline rinses, but true pain is your body’s way of asking for help. A lactation consultant can identify issues early and help you course-correct before frustration builds.

3. Engorgement Is Temporary

In the early days, engorgement can feel intense — but it’s temporary. As your milk regulates to your baby’s needs, that pressure will ease.

We often recommend tools like a Haakaa or Elvie Catch to relieve excess milk and catch let-down. And yes — sometimes releasing just a little milk before nursing or showering can go a long way in keeping you comfortable.

4. Milk Supply Follows Demand

Breastmilk production runs on a supply-and-demand system: your body makes what your baby (or pump) asks for. This is where routines can help you thrive.

If you’re offering bottles, try pumping around the same time your baby eats to stay consistent. Even after dropping the dream feed, nursing before bed can help maintain your supply.

👩‍🍼Learn more: Tips for Pumping Breast Milk and Why Limiting Breastmilk Bottles to 4 oz Could Be Sabotaging Your Baby’s Sleep

5. Monitor Baby’s Intake — Without Obsessing

Instead of stressing over ounces, look for these signs your baby is getting enough:

✔️ Steady weight gain
✔️ Regular wet/dirty diapers
✔️ Content behavior after feeding

At full feedings®, we recommend aiming for about a 30-minute feeding (including burp time) from both sides before 6 months of age. While it’s not an exact science, this time-based approach helps ensure full feedings® — which in turn help support predictable routines and better sleep.

✨If you want to learn more about full feedings® check out:
What is a Full Feeding for an Infant? and Full Feedings vs Snacking + 6 Tips

6. Know Your Milk Storage Guidelines

If you’re pumping, you want every drop to count. Here’s a simple guideline for storing breastmilk safely:

• 4 hours at room temp
• 4 days in the refrigerator
• 6 months in the freezer

Always label bags or bottles with the date and time, and refer to the CDC’s guidelines for updates.

New to exclusive pumping or combo feeding? Start here: Offering Your Infant a Bottle While Breastfeeding

You Don’t Have to Do This Alone

Breastfeeding is emotional, physical, and at times overwhelming. Whether it’s a lactation consultant, a trusted friend, or an online program, asking for help is a strength — not a failure.

If you’re looking for gentle sleep support that also protects your feeding journey, download our free guide Breastfeeding and Sleep or check out our Online Programs — realistic, no cry-it-out, and designed to help you do both.

You and your baby deserve rest, confidence, and connection — and we’re here to support you every step of the way. Here’s what some of our breastfeeding parents are saying about using The Full Feedings Method® for sleep!